Keeping existing customers happy and finding new customers is no problem for your cleaning business.
Small businesses are challenged to maintain clientele from day one, regardless of their industry. It will take time and effort to build your customer base, but spending money isn't a necessity.
How to Get New Clients for a Cleaning Business
Even if your cleaning business has a dedicated advertising budget, it still helps to promote it in other ways. Try getting additional exposure by:
Online Marketing for Businesses
If you are just starting out as a cleaning service or have been in business for decades, setting up a digital presence will help you reach new customers.
A basic website can be built easily with tools such as WordPress or Wix, and some plans include features such as creating a business logo, analyzing visitor behavior, and buying online ads.
A professional developer can also build your website and optimize it for search engine rankings if your budget allows.
It is crucial to at least create a Facebook page for your business since social networks are excellent platforms for promotion. Facebook allows you to advertise to businesses and consumers by location, age, occupation, and other criteria by creating a page free of charge.
Online Reviews
The Yelp platform is a useful tool for businesses looking to expand their customer base, but you must be diligent about responding to customer reviews in order to be effective.
are often available in exchange for digital work for companies or personnel who don't feel comfortable managing their online presence.
Asking for customer referrals
Don't underestimate the power of word of mouth. You should ask current clients to write positive reviews online, but don't take online reviews for granted.
Consider asking your customers if they can recommend you to neighbors or post your contact information on community bulletin boards if you service several clients in an apartment building or neighborhood.
If your cleaning company is successful at referring new clients, you can reward current clients with discounted services.
Business networking
It is also possible to find new clients by networking with cleaning companies who aren't direct competitors.
Get to know the window washers where you live or work if you operate a carpet cleaning business. You can refer your existing clients to service providers that others in your field recommend.
It is also possible to establish business connections locally by participating in local events. By giving your cleaning services free to a nonprofit or charitable organization, you can generate positive publicity and support your local community.
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